LAB233 is an innovation studio at the intersection of neuroscience, human behavior, and applied technology. We explore how people think, learn, and change — and we turn those insights into practical tools and software that help coaches, leaders, and organizations grow.

The name LAB233 reflects our deep commitment to experimentation, learning, and the science of change. The “LAB” represents our hands-on, research-driven approach — grounded in neuroscience but always focused on real-world impact. The number 233 nods to the precision and complexity of the human brain: 2 hemispheres, 3 levels of brain function (reptilian, limbic, neocortex), and 3 core domains of change — thought, emotion, and behavior.

We focus on what actually works. Our work blends neuroscience, coaching, and design into powerful, usable tools. From building coaching software to delivering transformative learning experiences, we stay grounded in the brain — and how it changes.

LAB233 powers platforms like CoachingCloud and Coaching Workspace, helping practitioners deliver deeper, more transformative work.

Our masterclasses are designed to shift how you think. You’ll learn the neuroscience that matters for coaching — and more importantly, how to use it. You’ll walk away with a sharper mindset, a deeper understanding of change, and tools that elevate every conversation you have.

For those called to explore the more personal side of transformation — the reflective, the immersive, the deeply human — we created LUX233. It’s the sister to LAB233, focused on retreats, experiences, and the inner work that shapes who we become.

This is where science meets practice. And where change becomes measurable, meaningful, and lasting.

The number 233 isn’t just a name—it’s a symbol. It is both a prime number and a member of the Fibonacci sequence, a rare intersection that reflects the core of our mission at LAB233.

As the 13th Fibonacci number, 233 represents natural growth, recursive structure, and elegant complexity. Fibonacci patterns appear throughout nature—from sunflower seeds to spiral galaxies—and inspire our approach to uncovering patterns in human behavior, coaching systems, and intelligent technology.

Being a prime number, 233 is indivisible—standing strong and independent. Prime numbers are foundational in cryptography and mathematics, aligning with our focus on building systems rooted in security, precision, and integrity.

At LAB233, we believe change should feel like that: structured but alive, personal yet patterned, grounded in science and guided by wisdom.